SmileHub Dentistry

According to our open methodology, this clinic scored 76.7/100 for transparency, reputation, service accessibility, and digital visibility.

Overall rank: #5 of 20 ranked clinics · Last checked: 8 September 2026

76.7/100

Positions by Rating Profile

  • Overall Transparency & Trust#576.7/100
  • Best for Expats#570.5/100
  • Best for Dental Implants#577.3/100
  • Best for Emergency Dental Care#473.4/100
  • Best Price Transparency#980.5/100
  • Best English-speaking Clinics#468.3/100
  • Best for Families / Children#476.2/100
  • Sleep Dentistry (GA / deep sedation)not ranked

General Anaesthesia & Deep Sedation

Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.

  • ✗ General anaesthesia / deep sedation (sleep dentistry) — No general anaesthesia or deep sedation documented Checked: the site prices "Intravenous (IV) Conscious Sedation €600" under "Sedation Consultation For Nervous Adult Patients" — explicitly conscious sedation, which the methodology excludes ("ordinary conscious...sedation...does not count"), not deep/twilight sedation or general anaesthesia. [s3]

See all clinics offering sleep dentistry →

Summary

General, orthodontic and implant practice in Bayside, North Dublin 13, with a large multi-dentist team and an unusually detailed published fee schedule covering well over a hundred individual procedures.

Strengths

  • Information Transparency: 18 of 20 points.
  • Price Transparency: 13 of 15 points.
  • Reputation & Reviews: 18.5 of 20 points.
  • Medical Infrastructure: 13 of 15 points.
  • No red flags identified in public sources.

Weaknesses

  • AI & Search Visibility: 2.5 of 7 verifiable points (missing: mentioned for: best dentist Ireland; mentioned for: English speaking dentist Ireland; mentioned for: Ireland dental clinic for expats; structured data on website)

Score Breakdown

Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).

Information Transparency

18 / 20

Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.

✓ Has a working website [s1] 4/4
✓ Dentist names listed Dedicated team page names sixteen dentists individually with bios: Dr Laura Fee, Dr Ian Wong, Dr Yuliia Hluvynska, Dr Vennisa Umeh, Dr Viktoriia Kanakina, Dr Shane Keating, Dr Erin O’Hagan, Dr Aoife Nolan, Dr Noel Hayes, Dr Ibrahim Elmasri, Dr Hengjia Zhang, Dr Maéve Watters, Dr Hannah Elseisy, Dr Rachel Alexander, Dr Andrea Uribarri and "Dr Eleni" (first name only). [s2] 3/3
✓ Dentist specializations listed Dr Laura Fee is named as "Endodontist". [s2] 2/2
? Real clinic photos Looked at on the clinic's Google place page on 2026-09-08 and left unassessed rather than credited. The lead photograph shows a member of staff carrying two Irish Dentistry Awards 2024 trophies against a dark backdrop — the practice's own publication, unquestionably, but an award rather than a view of the clinic. The methodology's rule tests for premises, signage, team at work or equipment, and a trophy is none of them, on the same footing as the framed certificate that failed this criterion in the previous group. The clinic's own website was not opened for this purpose in this pass, so the field stays null rather than false. [gmp2] 0/2
✓ Service list published Separate adults and children price-list pages itemising well over 100 procedures across general, cosmetic, periodontal, endodontic, surgical and orthodontic categories. [s1] [s3] [s4] 3/3
✓ Clear contact details Phone and address consistent between the site and the Google Business listing. [s1] [gmp1] 2/2
✓ English website version [s1] 2/2
✓ Address and map published Google listing address, "Bayside Medical Centre (GP), Bayside Shopping Centre, Bayside Square E, Kilbarrack Lower, Dublin, D13 W2K1", matches the clinic’s own "North Dublin 13 / Bayside" description. [gmp1] 2/2

Price Transparency

13 / 15

Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.

✓ Prices or price ranges published Two permanent, dated price-list pages (adults and children) with well over a hundred itemised fees. [s3] [s4] 3/3
✓ Cleaning price listed Routine Scale & Polish €100; Dental Hygienist Scale & Polish Brightening Cleaning €150. [s3] 2/2
✓ Filling price listed White Fillings (Composite) €200–300; Silver Fillings (Amalgam) €200–300. [s3] 2/2
✓ Crown price listed Zirconia Ceramic Crown (Molar Tooth) €1,200–1,400. [s3] 2/2
✗ Implant price listed Checked: only "Dental implant crown €1,500" is priced, which reads as the crown restoration on an existing implant rather than the surgical implant placement fee itself; no separate implant-placement price is published. [s3] 0/2
✓ Consultation price listed Dental Exam/Consultation €100 per visit; orthodontic consultation €100. [s3] [s5] 2/2
✓ X-ray / imaging price listed Intra-oral X-ray €20; OPG X-ray €100. [s3] 2/2

Reputation & Reviews

18.5 / 20

Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.

◐ Google rating (Bayesian-adjusted) Read live on the place page in a browser on 2026-09-08. Unchanged from the automated reading of 2026-09-07. The star histogram — 2857 five-star, 166 four-star, 42 three-star, 44 two-star and 222 one-star — sums to 3331, matching the 3331 in the place-page header exactly, and its weighted mean 4.619 reproduces the published 4.6. [gmp1] [gmp2] 5/6
✓ Google review volume Read live on 2026-09-08 from the place-page header, and the star histogram sums to the same figure. The card held 3328 and the listing has gained 3 since. [gmp1] [gmp2] 3/3
✓ Review recency The newest review visible is 1 month old, which proves the within_3_months bucket and no better. Visible dates: three entries at 1 month, one at 2 months, three at 3 months and one at 5 months. Sample: the eight reviews Google Maps renders on the place page in its own relevance order — the "Newest" sort does not open to automation, so a review more recent than the newest one visible may exist. [gmp2] 3/3
✓ Clinic responds to reviews The owner answers six of the eight of the reviews visible on the place page on 2026-09-08. Sample: the eight reviews Google Maps renders on the place page in its own relevance order — the "Newest" sort does not open to automation, so a review more recent than the newest one visible may exist. [gmp2] 2/2
✓ No recurring complaints This is the largest review base in Ireland and the verdict turns on Google's truncation rather than on the evidence, which is said plainly. Two of the eight visible reviews are one-star. One, a month old, describes taking a three-year-old with toothache after specifically asking before booking whether the practice had a paediatric dentist and being told it did — «that was the only reason I booked with» — and breaks off there. The other, three months old, opens «I heavily regret not checking the reviews before coming here», says the reviewer was in severe dental pain and, as a young woman from abroad, rushed to the clinic for help, and that this «was a massive mistake» — and breaks off before naming what went wrong. Neither continuation is in the page and Google will not expand it to automation, so no shared theme can be established between them and the verdict is false rather than true. Both would move it if either continued into the other's territory. One- and two-star ratings together are 266 of 3,331, 8.0 % of the base, below the 25 % at which the methodology's rule withholds a verdict; 264 of those accounts are unread. One further fact is recorded for the reader: the owner has answered all six positive reviews in the visible sample, several within a month, and neither of the two one-star accounts. Sample: the eight reviews Google Maps renders on the place page in its own relevance order — the "Newest" sort does not open to automation, so a review more recent than the newest one visible may exist. [gmp2] 2/2
✓ No suspicious review patterns Judged on the histogram shape, the spread of dates, the variety of reviewers and the wording, on 2026-09-08. The four-digit buckets were read whole from their accessibility labels rather than split on the thousands comma, and 2,857/166/42/44/222 sums to 3,331, matching the place-page header exactly. The distribution has a fully populated tail — 222 one-star ratings stand unpruned under a published 4.6 — which is the opposite of a manufactured record. All eight visible reviews fall inside five months, which on a base of 3,331 is simply where the newest reviews are; they run from a line to several paragraphs, describe emergency, hygienist and routine care, and name individual staff. Nothing suggests purchased or suppressed review activity. [gmp2] 2/2
✓ Active Facebook presence facebook.com/smilehubdentaldublin published in the site’s own schema.org Organization block. [s1] 1/1
✗ TripAdvisor presence No TripAdvisor listing found via its search for "SmileHub Dentistry Dublin" and "SmileHub dental"; the clinic's site does not link to TripAdvisor. [smilehub-dentistry-dublin-presence] [smilehub-dentistry-dublin-presence-2] [smilehub-dentistry-dublin-presence-3] 0/0.5
✓ Other review platforms WhatClinic: rating 4.7 from 15 reviews; Trustpilot: TrustScore 4.7 from 384 reviews. [smilehub-dentistry-dublin-deepen] [smilehub-dentistry-dublin-deepen-2] 0.5/0.5

Medical Infrastructure

13 / 15

The range of publicly documented equipment and services. This measures documented availability, not clinical quality.

✓ On-site X-ray [s3] 2/2
✓ CBCT (3D imaging) "CBCT Scan and Report €300" published as an own service (with a note that it does not offer referral CBCT for external dentists, implying in-house use for its own patients). [s3] 2/2
✓ Implantology Dedicated Dental Implants page and priced implant-related items. [s1] 2/2
✓ Orthodontics Dedicated Orthodontic Fees page: Invisalign, fixed clear braces, Inman Aligner, retainers. [s5] 2/2
✓ Oral surgery Extractions, surgical extraction, wisdom-tooth removal and periodontal surgery all separately priced. [s3] 2/2
✓ Pediatric dentistry Dedicated children’s price-list page (childrens-pricelist). [s1] 1.5/1.5
✓ Emergency care An "Emergency" item is present in the site navigation. [s1] 1.5/1.5
? Works with international patients 0/2

Communication & Service

4 / 10

How easy it is to contact the clinic, get answers, and book - especially for international patients.

? WhatsApp / LINE available 0/2
? Response speed 0/1.5
✓ English spoken [s1] 2.5/2.5
? Pre-visit consultation possible 0/1.5
? Clear service explanations 0/1
✓ Convenient opening hours Settled from null on 2026-09-08 and it is the widest published week in either country of this group: the clinic's own Google Business Profile publishes 07:30–22:00 on all seven days, Saturday and Sunday included. That satisfies both halves of the rule this index applies — a weekday close well past 19:00 and weekend opening — and it matches what the visible reviews describe, several of them emergency appointments obtained out of hours and within a few hours of telephoning. [gmp2] 1.5/1.5

AI & Search Visibility

2.5 / 10

Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Ireland", "English speaking dentist Ireland", "dental implants Ireland", "emergency dentist Ireland", "Ireland dental clinic for expats".

✗ Mentioned for: best dentist Ireland [av1] 0/1
✗ Mentioned for: English speaking dentist Ireland [av2] 0/1
✓ Mentioned for: dental implants Ireland Rank 1 of 8 for "dental implants Dublin Ireland" (AV-2 re-run, 2026-09-07). [av3] 1/1
? Mentioned for: emergency dentist Ireland SERP off-target (namesake towns) — see country-level note on "emergency dentist Dublin". [av4] 0/1
✗ Mentioned for: Ireland dental clinic for expats [av5] 0/1
✗ Structured data on website Schema.org "Organization" node present but carries only name/description/url/sameAs — no address, phone or geo, so it does not rise to LocalBusiness/Dentist-equivalent markup. [s1] 0/1.5
? Google indexing quality 0/2
✓ Dedicated service pages Separate URLs for implants, orthodontic fees, adult and children price lists. [s1] 1.5/1.5

Ranking leaders in AI answers

The queries above are this index's own check. The three leading clinics have also been measured in full: how often ChatGPT and Gemini name them when a patient asks them to recommend a dentist.

  1. #13Dental Limerick53.6 of 100View report →
  2. #2Portobello Dental Clinic39.6 of 100View report →
  3. #3Alexandra Dental Limerick60.8 of 100View report →

Measured by Ansmeter, 8 October 2026. Ansmeter is an affiliated service. Its figure is not part of this rating and does not affect positions — scores change only when public data changes.

Licensing & Credentials

Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.

Clinic operating licence: not checked against public sources yet — unverified, no penalty

Dentists & professional licences

DentistSpecializationLicence No.
Dr Laura Fee [reg1]EndodontistIDC 5810
Dr Ian Wong [reg2]—IDC 3120
Dr Shane Keating [reg3]—IDC 9126
Dr Noel Hayes [reg4]—not found in the public register (checked 7 September 2026)
Dr Erin O’Hagan [reg5]—IDC 17625
Dr Aoife Nolan [reg6]—IDC 10326
Dr Ibrahim Elmasri [reg7]—IDC 3225
Dr Hengjia Zhang [reg8]—IDC 5520
Dr Rachel Alexander [reg9]—IDC 17725
Dr Andrea Uribarri [reg10]—IDC 15122
Dr Yuliia Hluvynska [s2] [reg11]General dentistIDC 6225
Dr Vennisa Umeh [s2] [reg12]—IDC 15624
Dr Viktoriia Kanakina [s2] [reg13]General dentistIDC 6626
Dr Maéve Watters [s2] [reg14]—IDC 14825
Dr Hannah Elseisy [s2] [reg15]—IDC 9124
Dr Eleni (surname not published) [s2] [reg16]—not verified

One or more named dentists could not be found in the public register on the date checked — recorded as unverified, no penalty.

Dentists are named; their licence numbers have not been checked against public sources yet — unverified, no penalty.

Red Flags

No red flags identified in the public sources we reviewed.

Data We Could Not Verify

  • Information Transparency: Real clinic photos
  • Medical Infrastructure: Works with international patients
  • Communication & Service: WhatsApp / LINE available
  • Communication & Service: Response speed
  • Communication & Service: Pre-visit consultation possible
  • Communication & Service: Clear service explanations
  • AI & Search Visibility: Mentioned for: emergency dentist Ireland
  • AI & Search Visibility: Google indexing quality

Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.

Contact Information

Websitehttps://smilehub.ie/
Phone+353 1 525 3888
Facebookhttps://www.facebook.com/smilehubdentaldublin
Google MapsMap listing
AddressBayside Medical Centre, Bayside Shopping Centre, Bayside Square E, Kilbarrack Lower, Dublin 13, D13 W2K1, Ireland

Contact details are provided for identification only and may change; verify with the clinic directly.

Sources

IDSourceWhat it supportsAccessed
s1https://smilehub.ie/Clinic homepage: nav, schema.org Organization block, social links2026-09-07
s2https://smilehub.ie/our-team/Named team page2026-09-07
s3https://smilehub.ie/adults-pricelist/Permanent itemised adult price list (100+ procedures)2026-09-07
s4https://smilehub.ie/childrens-pricelist/Referenced from nav; confirms a dedicated children’s fee schedule exists2026-09-07
s5https://smilehub.ie/orthodontic-fees/Permanent itemised orthodontic price list2026-09-07
gmp1https://www.google.com/search?tbm=map&q=SmileHub%20Dentistry%2C%20D…Google Maps automated lookup: rating, geo, address, phone, website2026-09-07
reg0https://www.hiqa.ie/find-a-centreConfirms Ireland has no institutional/facility register covering private dental practices2026-09-07
reg1https://www.dentalcouncil.ie/dentists?keyword_filter=FeeDental Council Register of Dentists entry for Laura Fee2026-09-07
reg2https://www.dentalcouncil.ie/dentists?keyword_filter=WongDental Council Register of Dentists entry for Ian Wong2026-09-07
av1search:best dentist Dublin Ireland(the five canonical city queries)2026-09-07
av2search:English speaking dentist Dublin(the five canonical city queries)2026-09-07
av3search:dental implants Dublin Ireland(the five canonical city queries)2026-09-07
av4search:emergency dentist Dublin(the five canonical city queries)2026-09-07
av5search:Dublin dental clinic for expats(the five canonical city queries)2026-09-07
reg3https://www.dentalcouncil.ie/dentists?keyword_filter=KeatingDental Council of Ireland, Register of Dentists — surname search for Dr Shane Keating2026-09-07
reg4https://www.dentalcouncil.ie/dentists?keyword_filter=HayesDental Council of Ireland, Register of Dentists — surname search for Dr Noel Hayes (no matching entry)2026-09-07
reg5https://www.dentalcouncil.ie/dentists?keyword_filter=O'HaganDental Council of Ireland, Register of Dentists — surname search for Dr Erin O’Hagan2026-09-07
reg6https://www.dentalcouncil.ie/dentists?keyword_filter=NolanDental Council of Ireland, Register of Dentists — surname search for Dr Aoife Nolan2026-09-07
reg7https://www.dentalcouncil.ie/dentists?keyword_filter=ElmasriDental Council of Ireland, Register of Dentists — surname search for Dr Ibrahim Elmasri2026-09-07
reg8https://www.dentalcouncil.ie/dentists?keyword_filter=ZhangDental Council of Ireland, Register of Dentists — surname search for Dr Hengjia Zhang2026-09-07
reg9https://www.dentalcouncil.ie/dentists?keyword_filter=AlexanderDental Council of Ireland, Register of Dentists — surname search for Dr Rachel Alexander2026-09-07
reg10https://www.dentalcouncil.ie/dentists?keyword_filter=UribarriDental Council of Ireland, Register of Dentists — surname search for Dr Andrea Uribarri2026-09-07
reg11https://www.dentalcouncil.ie/dentists?keyword_filter=HluvynskaDental Council of Ireland, Register of Dentists — surname search for Dr Yuliia Hluvynska2026-09-07
reg12https://www.dentalcouncil.ie/dentists?keyword_filter=UmehDental Council of Ireland, Register of Dentists — surname search for Dr Vennisa Umeh2026-09-07
reg13https://www.dentalcouncil.ie/dentists?keyword_filter=KanakinaDental Council of Ireland, Register of Dentists — surname search for Dr Viktoriia Kanakina2026-09-07
reg14https://www.dentalcouncil.ie/dentists?keyword_filter=WattersDental Council of Ireland, Register of Dentists — surname search for Dr Maéve Watters2026-09-07
reg15https://www.dentalcouncil.ie/dentists?keyword_filter=ElseisyDental Council of Ireland, Register of Dentists — surname search for Dr Hannah Elseisy2026-09-07
reg16https://www.dentalcouncil.ie/dentists?keyword_filter=PapachristoforouDental Council of Ireland, Register of Dentists — surname search for Dr Eleni (surname not published by the clinic)2026-09-07
gmp2https://www.google.com/maps/place/x/@53.3885721,-6.1401915,17z/data…The clinic’s Google Maps place page, opened in a real browser on 2026-09-08. The Reviews tab (this URL) gives the headline rating, the review-count header, the five star-histogram buckets read whole from their accessibility labels, and the eight most-relevant reviews with their star values, dates, text and owner replies; the sibling Overview URL https://www.google.com/maps/place/x/@53.3885721,-6.1401915,17z/data=!4m5!3m4!1s0x4867059fb4f05a1f:0x35b049a11ed3c92b!8m2!3d53.3885721!4d-6.1401915?hl=en gives the listing name, address, telephone, website, business category, the published opening week and the lead owner photograph. The listing opens as «Smile Hub Dental Clinic Dublin», category Dental clinic, at Bayside Medical Centre, Bayside Shopping Centre, Bayside Square East, Kilbarrack Lower, Dublin 13, D13 W2K1, telephone +353 1 525 3888, website smilehub.ie — the identifiers the card itself carries, so the place identifier resolves to this practice and not to a neighbour.2026-09-08
smilehub-dentistry-dublin-deepenhttps://www.whatclinic.com/dentists/ireland/county-dublin/bayside/s…WhatClinic: profile 'Smile Hub Dental Clinic', Bayside Medical Centre, Sutton, Dublin, rating 4.7 from 15 reviews (checked 2026-10-01)2026-10-01
smilehub-dentistry-dublin-deepen-2https://www.trustpilot.com/review/smilehub.ieTrustpilot: page 'Smilehub' for smilehub.ie, TrustScore 4.7 from 384 reviews (checked 2026-10-01)2026-10-01
smilehub-dentistry-dublin-presencehttps://www.tripadvisor.com/TypeAheadJson?action=API&query=SmileHub…TripAdvisor's own search for "SmileHub Dentistry Dublin", run 2026-10-02, returns 12 results, none of them this clinic (e.g. National Museum of Dentistry, Baltimore; Sindecuse Museum of Dentistry, Ann Arbor; Academic Centre Dentistry, Amsterdam)2026-10-02
smilehub-dentistry-dublin-presence-2https://www.tripadvisor.com/TypeAheadJson?action=API&query=SmileHub…TripAdvisor's own search for "SmileHub dental", run 2026-10-02, returns 12 results, none of them this clinic (e.g. Delta Dental Stadium, Manchester; Doc Holliday Dental Office, Griffin; Bainbridge Dental Museum, Bainbridge - Ross County)2026-10-02
smilehub-dentistry-dublin-presence-3https://smilehub.ie/Clinic's website (home and contact pages) read 2026-10-02: no link to TripAdvisor2026-10-02

Change History

DateChange
2026-10-02Presence on review platforms checked 2026-10-02: no TripAdvisor listing.
2026-10-01Other review platforms re-checked on 2026-10-01: WhatClinic (rating 4.7 from 15 reviews); Trustpilot (TrustScore 4.7 from 384 reviews).
2026-09-08Checked by hand in a browser: the clinic’s Google Maps place page was opened in a real browser and read on both its Reviews and Overview tabs. Recorded from it: the rating re-verified against the star histogram, the review count, the histogram itself (2857/166/42/44/222 = 3331, weighted mean 4.619), review recency, the owner-reply state, the complaint reading and the manipulation reading from the eight most-relevant reviews, the lead owner photograph and the full published opening week. Fields this pass did not measure are untouched.
2026-09-07Adversarial verification: contacts.googleMapsUrl corrected (the recorded place id belonged to another Dublin card — four-card rotation); googleReviewCount read live (3,328). Six dentists named on the clinic’s own team page but absent from licensing.doctors were added (Hluvynska, Umeh, Kanakina, Watters, Elseisy, "Dr Eleni"); every named dentist was checked against a full download of the Register of Dentists — fourteen found, Noel Hayes recorded as licenseNotFound, "Dr Eleni" left null because the clinic publishes no surname.
2026-09-07Initial data collection: clinic website (home, team, adult/children price lists, orthodontic fees), Dental Council of Ireland Register of Dentists (two of ~13 named dentists checked and found), Google Maps automated lookup, AI-visibility pass canonical-query file.

A question or a correction?

Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.

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